Author: Sean Neal

Attention!
Good hygiene is for everyone!

You will always be getting dates if you use good hygiene!!

DO IT FOR ‘MERICA!!!
YOU CAN SMELL ELEGANT,
OR YOU CAN SMELL LIKE POO!!

DEODERANT: APPLY DIRECTLY TO THE ARMPIT!
DEODERANT: APPLY DIRECTLY TO THE ARMPIT!
DEODERANT: APPLY DIRECTLY TO THE ARMPIT!
DEODERANT: APPLY DIRECTLY TO THE ARMPIT!
Paid for and developed by Sean Neal

Name

Cites: http://latimesblogs.latimes.com/gossip/2010/02/isaiah-mustafa-old-spice-commercial.html
Propaganda:
*Bandwagon– I am saying that everyone needs good hygiene. Bandwagon is persuading you to do something because of peer pressure.
*Testimonial– Isaiah Mustafa is promoting personal care products. Getting a famous person to use something will think that you should use it to be like them.
Patriotism– Do it for ‘Merica is used to say that if you have good hygiene you will be doing it for America.

*Either or Argument– I am saying that you can either smell good or you will stink. It is either or argument because it only gives you two choices.
*Repetition– It says Deodorant: apply directly to the armpits, over and over again so people will remember it. It keeps repeating a line.
*Unsupported Claims– even if you do have good hygiene, you may not get a date. I am giving no evidence that you will get a date.
*I think my poster is effective because I use propaganda and tell people that they need to use good hygiene and I think people will pay attention because it has Isaiah Mustafa in it.